Building custom games

Help event guests discover exhibitors and activities

Add a game to your festival, conference, or street fair. Guests collect idols between sessions, shows, and conversations, and see more of your event along the way.

Find the Idol team · 3 min read

Vector-style illustration of two festival attendees discovering a wooden owl idol at an exhibitor booth, with other booths and a stage beyond.

Get guests past the first booth

At most events, people crowd the main stage and the first few booths and never reach the rest. A Find the Idol game gives them a reason to keep going. A quiet row of exhibitors, a community activity, or a sponsor's area can each become a stop with an idol to collect.

A Collection Game works well here because guests can pick up stops in any order, whenever they have a few minutes between sessions, shows, and conversations. A street fair could hide idols at local makers' booths. A conference could place them at sponsor tables and hallway activities. Players use a free account in their phone's browser.

Give each stop a clear purpose

Conference exhibitors

Choose a mix of booths across the exhibition area. Give each a short introduction so attendees know what they can discover there. Place the idol where collecting does not require joining a product demonstration or waiting for a sales conversation.

Festival activities

Connect an information booth, an approved art display, and a community activity area. Favor stops people can approach between performances, with enough room to pause without blocking the audience or queue.

Sponsor discovery

A participating sponsor's staffed welcome area can be a physical-idol stop when agreed as part of the game. Make the stop useful to attendees, such as introducing a local organization or an activity they might otherwise miss. Confirm sponsor participation and any offers separately.

Build the game around actual opening times

  1. Confirm the site plan

    Use final booth positions and approved public routes. Record who is responsible for each stop, when it opens, and when it closes. Recheck temporary structures and entrances after setup.

  2. Find the useful playing windows

    Compare booth hours with the session or performance schedule. A lunchtime game needs stops open at lunchtime. For a multi-day event, explain clearly when a stop is available so guests do not make a trip after an exhibitor has packed up.

  3. Assign a change contact

    Give booth hosts a single organizer contact for a moved exhibit, missing idol, closure, or access problem. Agree with Find the Idol how changes will be handled during the event before attendees begin playing.

Use collection points that fit a busy venue

Physical idols give booths a visible object to find. Players scan the wooden idol's QR code, save the collectible, and leave the object for the next guest. Put it in an accessible visitor area away from payment lines and demonstration equipment, and brief every booth shift.

Digital location check-ins can work for approved outdoor landmarks or activity areas without an object to install. Test the position, GPS reception, and connectivity during setup. Closely packed indoor booths deserve particular care: a digital check-in alone does not establish that someone entered a booth or spoke to an exhibitor.

Prepare a short explanation for staff and guests

Give the information desk and participating exhibitors the game link, the playing hours, a simple explanation of collection, and the support contact. Offer guests an easy first stop. Let them enjoy a few finds without suggesting they must finish the whole game before their next session.

Afterward, review available collection information alongside exhibitor and attendee feedback. Ask which stops were hard to find or poorly timed. Treat collections as game participation; use separate evidence for leads, sales, and other event outcomes.

Which parts of your event deserve a closer look?

Share the event dates, venue, audience, and a few exhibitors or activities you would like guests to discover.

Plan a custom event game

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