Privacy Policy
Effective as of: April 8, 2023
We are 8bit Company LLC, doing business as Find the Idol (hereinafter referred to as 'Find the Idol'). Find the Idol is a community-driven outdoor treasure hunt that combines the thrill of discovery with environmental stewardship and local exploration. By guiding participants to search for hidden wooden Idols using maps and clues, the game fosters local engagement and connection with nature, free of charge until the Idol is found, with rewards including merchandise, gifts, or cash. Our commitment to preserving natural sites, ensuring eco-friendly interaction, and prioritizing participant safety is central to our operation. Participants voluntarily accept the risks associated with outdoor activities, releasing Find the Idol from liability and taking personal responsibility for their well-being. Beyond being an adventure, Find the Idol serves as a platform for community building, raising environmental awareness, and offering innovative marketing opportunities for sponsors, all within a legal framework that guarantees a respectful, enjoyable, and safe experience for all involved.
Our Privacy Policy is designed to give you a comprehensive understanding of the steps that we take to protect the personal information that you share with us, and we would always recommend that you read it in full.
You should also read our Terms of Service which set out the contract between you Find the Idol when you use our Services.
1. Who decides how your information is used?
Find the Idol and it is the data controller responsible for making decisions about how we use your personal information.
If you have any questions or comments on this policy, you can:
Email us at privacy@findtheidol.com
Contact our Data Protection Officer at privacy@findtheidol.com
2. The information we collect about you and how we use it
This Privacy Policy covers our use of any information that can or could be used to identify you ("Personal Data"). It does not cover information which cannot be used to identify you ("Anonymous Data").
We need to collect and use certain Personal Data to provide the Services to you and fulfill the promises we make to you in the Terms of Service:
Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including your age and the in-app username that you choose to use on our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.
We collect and use your device location information as you use our Services (and, if you elect to turn on background location tracking for participating Services, while you are not directly interacting with these Services), including how you move around and events that occur during in app activity or gameplay. Our Services include location based games whose core feature is to provide an experience tied to your real world location, so we need to know where you are to operate these apps and games for you, and to plan the location of in-game resources (for example Idol hiding locations). We identify your location using a variety of technologies, including GPS, the WiFi points you are accessing the Service through and mobile/cell tower triangulation.
We also collect and use your in-game or in-app actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to operate the Services for you and to personalize your gameplay and user experience. We will also generate an internal account ID when you use certain Services to associate you with an account.
We also use the information above to show in-game sponsored locations that are in your vicinity as part of the gameplay experience.
We further use the information above in order to provide technical and customer support to you.
You also give us Personal Data when you make a purchase through us, subscribe to our publications, register for a live event, enter a competition, promotion, sweepstakes or survey or communicate with us. Depending on which of these Services you use, that may include your name, mailing address, phone number, country of residency, age, and email address. We use that information to fulfill those Services to you and to provide related customer support to you.
In addition, we have and rely on a legitimate interest in using your Personal Data as follows:
Using your IP address, browser type, operating system, the web page you were visiting before accessing our Services, the pages of our Services which you browsed or the features you used, and the time spent on those pages or features, the links on our Services that you click on, device and advertising identifiers, age, gender, as well as actions you take during gameplay, your in-app user settings, preferences (including avatar characteristics), and your in-app purchases to learn about our users, and understand who is using our Services and how.
Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.
Using your internal account ID and in-game username in order to attribute to your account any user content (such as local points of interest) that you elect to submit to Find the Idol through the Services. You can choose to opt out of having your in-game username attributed on your Wayfarer submissions across Find the Idol products by going to the Find the Idol Wayfarer settings.
Using your email address and device information in order to share updates and news with you either within the apps or by email. You can unsubscribe from these at any time in your device settings or in-app settings.
Analyzing your in-game actions and achievements to show you rewards, promotions, or other offers about our Services that are tailored to your personal user experience. You can choose to opt out of this and certain other processing of your Personal Data by following the steps described in Section 7 (“Your rights and choices”).
To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.
To organize and run live events based on or featuring our games. Note that when you participate in live events your in-game actions and achievements, in-game username and your avatar, team, and other components of your in-game profile will be visible to other event participants and to the public (for example on leaderboards displayed at the event and online).
Using your in-app actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to carry out anti-fraud and anti-cheating measures against behaviors prohibited under our Terms of Service, to prevent abuse, and to provide a fair gaming experience to all players.
To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.
Send you marketing materials by email from Find the Idol, its partners and game sponsors.
3. Who we share information with
We will not share any Personal Data that we have collected from or about you except as described below:
Information Shared with Our Service Providers. We engage external Service Providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external Service Providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The Service Providers we use help us to:
run, operate, and maintain our Services through third-party platform and software tools;
perform content moderation and crash analytics;
run email and mobile messaging campaigns;
perform game, app, and marketing analytics;
administer live events, competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfillment;
provide payment attribution;
provide technical and customer support; and
process payments for live events ticketing or other purchases.
Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a Third-Party Service in accordance with their own privacy policy. Such external Third-Party Service does not share your financial information, like credit card number, with Find the Idol, but it may share limited information with us related to your purchase, like your zip or postal code.
Information Shared with Other Players or Users. When you use the Services, and in particular when you play our games, use social features within those games or take part in events, we will share certain Personal Data with other players or users. This Personal Data includes your in-game or in-app profile (such as your username), your in-game or in-app actions and achievements.
Information Shared Publicly: When you use the Services, and in particular when you play our games, use competitive features, or participate in our forums, the following information about you may be shared on web pages accessible to the public and therefore become publicly available: your username, in-game or in-app profile, achievements, and public messages.
Information Shared with Third Parties. We share Anonymous Data with third parties for industry and market analysis. We may share Personal Data (such as your email) with our third-party partners for their direct marketing purposes.
Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; or (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.
Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third-party acquirer in connection with the transaction.
4. How we keep your Personal Data safe
We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
5. How long we will keep your Personal Data
We keep your Personal Data for as long as we need to provide the Services to you and fulfill the purposes set out in this Privacy Policy. This is also the case for anyone that we share your information with and who carry out services on our behalf.
When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.
6. Your rights and choices
You have certain rights in relation to your Personal Data. This means you can:
Request access to the Personal Data we hold on you by emailing privacy@findtheidol.com.
Delete or correct your Personal Data. The easiest way to update your account information is via your in-app settings. You can also submit a customer support request at privacy@findtheidol.com.
Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing opt-out@findtheidol.com. But be aware that sometimes we need to use your Personal Data in order to provide the Services to you.
Have your Personal Data transferred to another organization (where it is technically feasible).
The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.
We offer you choices regarding the collection, use, and sharing of your Personal Data and we'll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.
After you contact us, you may receive an email in order to verify your request. We aim to provide the information or complete the outcome you request within 30 days, or such shorter time period as provided by laws of your jurisdiction.
7. Children
Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define “children” as follows:
Anyone under 13 years old or the age needed to consent to the processing of personal data in that region.
For Services that do permit Child participation, parents or legal guardians ("Parents") must provide verified consent. Verifiable parental consent is required for the collection, use, or disclosure of a child's Personal Data. Find the Idol will not collect, use, or disclose any Personal Data from a child if their parent or guardian does not provide such consent. We may ask a Child to provide a Parent's email address in order to request this consent, and the Parent's email address will be deleted if consent is not provided within a reasonable time.
8. Changes to this Privacy Policy
Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.
9. Third Parties
In using our Services you may access links to websites and services that are owned or operated by third parties (each, a “Third-Party Service“). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner's or operator's privacy policy. We're not responsible for the content, privacy, or security practices and policies of any Third-Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-Party Services that you access.
10. Disclosures Specific to California Residents
California law requires that we make certain disclosures about your data. The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”).
Collection and Use of Personal Data
In the preceding 12 months, we have collected the following categories of Personal Data: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the specific information we collect, the sources and purposes of such collection, please see Section 2 (“The information we collect about you and how we use it”).
Sale or Sharing of Personal Data
We do not sell or share your Personal Data as those terms are defined under the CCPA. Find the Idol has no actual knowledge of selling or sharing the personal information of minors under 16 years of age.
Disclosure of Personal Data for a Business Purpose
In the preceding 12 months, we have disclosed for a business purpose the following categories of Personal Data: identifiers, email addresses to partners, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the disclosure of your Personal Data, please see Section 3 (“With whom we share information”).
Your CCPA Rights
Right to Know and Access Personal Information
You have the right to request the categories and specific pieces of personal information we have collected about you.
Right to Delete Personal Information
You have the right to request the deletion of your personal information, subject to certain exceptions.
Right to Correct Inaccurate Personal Information
You have the right to request the correction of any inaccurate personal information that we maintain about you.
Right to Limit Use and Disclosure of Sensitive Personal Information
We do not collect or process sensitive personal information for the purpose of inferring characteristics about you. We also do not disclose sensitive personal information for purposes other than those specified in Section 7027(m) of the California Privacy Rights Act regulations promulgated by the California Privacy Protection Agency. Therefore, we do not offer you the option to limit the use of your sensitive personal information.
Right to Opt-Out of Sale or Sharing
Under California law, consumers have the right to opt out of the sale or sharing of their personal information. Because we do not sell or share data for this purpose, we do not offer this opt-out.
Right of Non-Discrimination
You have the right to exercise the privacy rights conferred to you under the CCPA without receiving discriminatory treatment. We do not discriminate against you for exercising the privacy rights conferred to you under the CCPA.
11. Exercising Your Rights
You may exercise these rights by reviewing Section 7 (“Your rights and choices”) of this Privacy Policy.
If you authorize another person to submit a request to know, correct, or delete on your behalf, we may ask you to verify your identity or to confirm that you authorized another person to make such request on your behalf. Separately, such other person may have to submit proof that they are authorized to make a request on your behalf.